Benton Convention Center: Events, Parking, Hotels & Map

Winston-Salem, North Carolina · Visitor Guide

Plan Your Benton Convention Center Visit Without the Guesswork

The Benton Convention Center sits in the heart of downtown Winston-Salem, surrounded by hotels, parking decks, restaurants and cultural attractions. Whether you’re attending a trade show, public exhibition, business conference or special event, this guide covers how to get there, which garage to choose, event information, floor layouts and nearby places to stay.

Downtown Winston-Salem Nearby parking decks Connected hotels 150,000 sq ft of meeting space Official event information

Venue address301 W Fifth StWinston-Salem, NC 27101

Meeting spaceAbout 150,000 sq ftDestination-bureau figure

Phone336-727-2976Venue contact listing

Nearby parkingPaid garagesRates vary by facility

Address, Main Entrance and Convention Center Map

The Benton Convention Center is located at 301 West Fifth Street, Winston-Salem, NC 27101. It forms part of Twin City Quarter, a downtown conference and hotel complex that includes connected meeting facilities and hotel accommodation.

Main venue entrance

301 West Fifth Street

This is the main street address for public arrival and event registration. Check your organizer’s instructions for the assigned hall or ballroom.

Navigate to Benton Convention Center →

Connected complex

Twin City Quarter

The convention center is connected with the Winston-Salem Marriott and neighboring downtown parking decks through enclosed walkways and associated building connections.

Explore the venue complex →

Arrival tip: If your event is in Piedmont Hall or another lower-level space, you may need to use an elevator or escalator after entering from Fifth Street. Your organizer’s final arrival instructions take priority.

Benton Convention Center Events: October–November 2026

Events at Benton include conventions, trade shows, local government gatherings, conferences, exhibitions and consumer fairs. The following examples were found in public organizer and destination calendars.

Event	Scheduled date	Visitor information
NCALA Fall Conference & Trade Show	October 13–15, 2026	Assisted-living industry conference; event concluded.
8th Annual Winston-Salem Mixer	October 27, 2026	City business networking event, 5:30–7:30 PM; free as advertised.
2026 Sustainable Agriculture Conference	October 30–November 1, 2026	Conference at Benton; organizer registration requirements apply.
63rd Annual Piedmont Craftsmen’s Fair	November 2026; check exact event days	Arts and crafts fair at Benton; check organizer admission details.

Event calendar guidance: These are selected publicly documented events, not a complete schedule. The convention center also handles private events that may not have public ticket pages. Do not assume every listed conference allows walk-in admission.

How to Find Event Tickets and Registration

Check the official Benton calendar. Look for the full event name and date.
Find the organizer’s registration page. Public fairs, private meetings and professional trade shows have different entry rules.
Check the fee. Some events are free, while others require advance registration, paid tickets or membership.
Locate your room. Look for the Winston Ballroom, Salem Ballroom, Piedmont Hall or a named breakout room.
Save entry instructions. Keep the registration confirmation and any parking directions before departure.

Benton Events Calendar Winston-Salem Events Directory

Benton Convention Center Parking: Best Garages, Costs and Skywalks

Benton does not use a single flat parking rate for every visitor. Its surrounding downtown garages operate under separate payment arrangements. The two most useful decks for many attendees are the Sixth Street and Cherry Street Parking Deck and the Cherry Street and Marshall Street Parking Deck.

Convenient for main convention halls

6th Street & Cherry Street Parking Deck

Address: 519 N Cherry Street, Winston-Salem, NC 27101.

Convenient for Winston Ballroom, Salem Ballroom and Piedmont Hall. A skywalk from the third parking level connects to the convention center’s main level.

Garage directions →

Useful for southern venue spaces

Cherry Street & Marshall Street Parking Deck

Address: 402 N Cherry Street, Winston-Salem, NC 27101.

Located near Embassy Suites. A skywalk connects from the second parking level through the Marriott complex, with elevator access toward Benton.

Garage directions →

Published Parking Prices: Historical Reference

A venue-area parking document updated in December 2024 provided the following rates. These figures are useful for comparing facilities, but they are not verified live October 2026 prices.

Parking option	Published reference price	Conditions
6th & Cherry deck	$1 per hour	Weekday daytime rate in the older document.
6th & Cherry deck	$9 maximum / overnight	Older published cap.
6th & Cherry deck	$2 flat	Older evenings and weekends rate.
Cherry & Marshall deck	$4 for 1 hour	Older standard parking rate.
Cherry & Marshall deck	$7 for 2 hours	Older standard parking rate.
Cherry & Marshall deck	$9 for 4 hours	Older standard parking rate.
Cherry & Marshall deck	$12 up to 12 hours	Older standard parking rate.
Cherry & Marshall deck	$20 up to 24 hours	Older standard parking rate.
Marriott valet	$23–$30	Older time-based valet pricing; hotel may now charge differently.

Parking price accuracy: Rates in this table come from an archived Twin City Quarter parking sheet dated December 12, 2024. Verify current entrance signs or the parking operator before paying. Event validation, in-and-out access and overnight arrangements may differ.

Which Garage Should You Choose?

Winston / Salem ballrooms

6th & Cherry

Best starting point for a straightforward skywalk connection to the main convention level.

Gallery / Gaines spaces

Cherry & Marshall

A practical option for venue spaces reached through the Marriott-connected side.

Hotel guest

Check Your Hotel

Parking inclusion, valet charges and garage access depend on your booked hotel and rate.

How to Park and Reach Your Event

Find the hall assignment. Your event registration may specify Winston, Salem, Piedmont, Gallery or Gaines.
Choose the appropriate garage. Compare location, the current posted fee and any accessible-space requirements.
Follow garage signs. Public parking and hotel valet entrances may differ.
Use the appropriate walkway. The Sixth and Cherry deck has a third-level skywalk toward Benton; the Cherry and Marshall deck connects through the Marriott side.
Find the registration desk. Follow current conference signs once inside the venue.

Parking Garage Map & Historical Rate PDF

Hotels Near Benton Convention Center

One of Benton’s biggest conveniences is its location in Twin City Quarter, close to a large selection of downtown hotel rooms. Marriott Winston-Salem and Embassy Suites Winston-Salem are especially relevant because of their enclosed connections to the convention center complex.

Connected full-service hotel

Winston-Salem Marriott

425 North Cherry Street, Winston-Salem, NC 27101.

The renovated 319-room Marriott is part of Twin City Quarter and connected to Benton. This is a convenient choice for conference visitors who want protected access between the hotel and meeting facilities.

Best for: Business travelers, conferences and attendees who want to minimize outdoor walking.

Connected suite-style hotel

Embassy Suites Winston-Salem

460 North Cherry Street, Winston-Salem, NC 27101.

The hotel is linked to the convention complex through an enclosed connection. Its suite-style accommodations offer an alternative to the Marriott, particularly for attendees needing more room.

Best for: Families, groups and extended conference stays.

Downtown alternative

Hampton Inn & Suites Downtown

A nearby downtown hotel that has been used for Benton conference room blocks. Availability and actual walking distance depend on the property entrance and your assigned convention space.

Best for: Visitors comparing prices or seeking an alternative when connected hotels sell out.

Other downtown hotels

Kimpton Cardinal & Nearby Options

Additional properties in downtown Winston-Salem provide different amenities and budgets. Consider Kimpton Cardinal, Fairfield Inn & Suites, Historic Brookstown Inn or Hawthorne Inn based on your transportation and location needs.

Best for: Guests prioritizing dining areas, design, budget or alternate travel arrangements.

Conference hotel blocks: Organizers sometimes reserve special room rates that expire before the event. During a large conference, the connected Marriott and Embassy Suites may sell out first. Compare the organizer’s block and regular public rates before booking.

Hotel Comparison Checklist

Is the hotel physically connected, or is an outdoor walk required?
Does the rate include parking or breakfast?
What is the total after taxes and additional fees?
When does the room-block discount expire?
Can the reservation be canceled if event plans change?
Is your room accessible in the configuration you need?

Twin City Quarter Hotel Information

Floor Plans, Exhibit Halls, Ballrooms and Meeting Rooms

The Benton Convention Center is designed for exhibitions, banquets, association meetings and professional conferences. Visit Winston-Salem lists approximately 150,000 square feet and 32 meeting rooms, while the Twin City Quarter venue page describes 144,000 square feet of flexible venue space.

Major Venue Areas

Space	Published approximate size	Location / use
Piedmont Hall, combined	46,008 sq ft	Lower-level exhibitions and major events.
Piedmont Hall 1–3	18,300 sq ft	Divisible exhibition configuration.
Piedmont Hall 4	27,708 sq ft	Larger exhibit area.
Winston Hall	18,620 sq ft	Main-level ballroom and function area.
Salem Hall	19,190 sq ft	Main-level ballroom and function area.
Conference Room 1	1,332 sq ft	Smaller meeting and conference setups.
Conference Room 2	1,430 sq ft	Smaller meeting and conference setups.
Boardroom	647 sq ft	Executive and small-group meetings.

How the Building Is Organized

Main level

Winston & Salem Ballrooms

The main level includes the Winston and Salem ballroom areas, connecting concourses, foyers, restrooms and meeting facilities. The main Fifth Street entrance opens toward this level.

Lower level

Piedmont Hall

The lower level contains the larger Piedmont exhibition space, conference rooms, foyer areas, elevators, restrooms and event service access.

Floor-plan distinction: Published layouts describe the venue’s general arrangement. Individual event organizers may partition ballrooms or exhibit spaces and assign different entrances and registration locations.

Five Steps to Find Your Meeting Room

Check the room name. Identify Winston, Salem, Piedmont, Gallery, Gaines or the named conference room.
Confirm the floor. Winston and Salem are commonly on the main level; Piedmont Hall is on the lower level.
Locate registration. The organizer may place badge pickup in a foyer or concourse.
Follow event signs. Room divisions and partition numbers can change by event.
Use accessible routes where needed. Confirm elevator access with the venue and organizer.

Official North & South Floor Plans Room Specifications and Sizes

Getting to Benton Convention Center by Car, Air and Local Transportation

Driving to Downtown Winston-Salem

Use 301 W Fifth Street, Winston-Salem, NC 27101 for general venue navigation. For parking, enter the actual deck address instead, since a GPS route to the venue’s public entrance may not lead to the correct garage.

From Piedmont Triad International Airport (GSO)

Piedmont Triad International Airport in Greensboro is the major nearby commercial airport for Winston-Salem. Taxi, rideshare and rental car transportation are common ways to continue to downtown Winston-Salem.

Collect luggage at GSO. Follow signs for ground transportation or rental cars.
Choose a direct destination. Enter your hotel first if you need to check in or leave luggage.
For events, use the venue address. Travel to 301 W Fifth Street or your selected parking deck.
Check parking instructions. Large conferences may provide special attendee parking guidance.

Traveling Without a Rental Car

Downtown Winston-Salem is relatively compact, with dining, hotels and attractions around the convention center. For airport transfers or travel outside downtown, compare public transit, rideshare, taxis and available shuttle arrangements.

Travel cost decision: If your hotel is connected to Benton and most events are downtown, compare airport transfer costs against the combined cost of a rental car and paid parking before reserving a vehicle.

Restaurants and Things to Do Around Benton Convention Center

Twin City Quarter is close to downtown restaurants, arts destinations and historic Winston-Salem attractions. The area is practical for a conference visit with free time between sessions.

Dining district

Fourth Street

One of the downtown dining corridors. Useful for lunch breaks, coffee and dinner after conference sessions.

Arts and culture

Downtown Arts District

Explore galleries, locally owned shops, studios and cultural businesses in central Winston-Salem.

Public space

Bailey Park

A popular park in the Innovation Quarter area, suitable for a break or outdoor community activity.

History

Old Salem Museums & Gardens

A historic district showcasing aspects of early Winston-Salem and Moravian history.

Museum

Reynolda House

An art museum and historic property for travelers interested in regional cultural attractions.

Local entertainment

Downtown Breweries

The downtown area includes breweries, entertainment venues and restaurants. Check opening hours before visiting.

Accessibility, Food, Wi-Fi and Practical Visitor Services

The venue advertises complimentary high-speed wireless internet for event groups and attendees. Facility layouts include elevators and restrooms, while event-specific accommodations should be coordinated before arrival.

Visitor requirement	What to know
Wi-Fi	The venue advertises complimentary high-speed wireless internet; ask the organizer for any event-specific network instructions.
Accessible parking	Ask the parking operator about current accessible spaces and the best skywalk or entrance route.
Elevators	Floor plans show elevator connections between venue levels.
Food and catering	Venue menus and arranged catering depend on the particular event.
Outside food	Check with the event organizer; do not assume outside catering or beverages are permitted.
Tickets and entry	Determined by individual event organizers.
Service animals	Contact the venue regarding current access procedures and ADA accommodations.
Lost property	Report to the event organizer or venue staff as soon as possible.
Special assistance	Request accessibility accommodations from the organizer and venue ahead of time.

Accessible Visit Checklist

Confirm the closest accessible parking location.
Identify the appropriate skywalk or street-level entrance.
Check the elevator route to your specific meeting space.
Ask about accessible seating or conference registration assistance.
Contact the organizer early for interpretation or other essential accommodations.

Planning a Conference, Trade Show or Private Event

Benton supports convention programs, breakout meetings, exhibitions, banquets and other group events. The flexible Piedmont, Winston and Salem spaces allow planners to organize exhibitions and meeting sessions in the same venue complex.

What Event Organizers Should Prepare

Preferred event dates and alternate dates
Projected attendees and guestroom needs
Exhibit booth or trade show requirements
Ballroom seating arrangements
Breakout rooms and boardrooms
Food and beverage needs
Audio, video and internet requirements
Accessible event arrangements

Questions to Ask the Venue

Which floor plans are suitable for the audience size?
Is your preferred space available?
How do freight deliveries and loading access work?
Are any services exclusive to approved suppliers?
What taxes, service charges or minimums apply?
Are hotel blocks or parking arrangements available?

How to Request an Event Quote

Review the venue layouts. Choose a possible hall and room configuration.
Define your event requirements. Include dates, attendance, space and technical requirements.
Open the venue’s RFP page. Use the official request process.
Provide contact details. Describe your organization and event.
Review the proposal. Compare space rental, hotel accommodation, catering, equipment, parking and contract conditions.

Official Venue & Meeting Planning Destination Convention Services

Before You Leave: Event-Day Checklist

Confirm the exact event date and start time.
Check whether admission is public or registration-only.
Save your ticket, badge or registration email.
Write down your assigned ballroom or exhibit hall.
Choose the best downtown parking deck.
Check the current posted parking rate.
Allow extra time for parking and registration lines.
Verify any event-specific bag and entry restrictions.
Plan hotel check-in if staying overnight.
Save the venue address: 301 W Fifth Street, Winston-Salem, NC 27101.

Frequently Asked Questions

1. Where is Benton Convention Center located?

Benton Convention Center is at 301 West Fifth Street, Winston-Salem, North Carolina 27101, in the downtown Twin City Quarter district.

2. Is there parking at Benton Convention Center?

Yes. Visitors can use nearby paid downtown garages, including the Sixth Street and Cherry Street Parking Deck at 519 N Cherry Street and the Cherry Street and Marshall Street Parking Deck at 402 N Cherry Street.

3. How much does Benton Convention Center parking cost?

Prices depend on the garage and visit duration. An older Twin City Quarter parking sheet listed $1 per hour and a $9 maximum at Sixth and Cherry during weekday daytime periods, but these are historical rates and may not reflect current charges.

4. What hotels are connected to Benton Convention Center?

Winston-Salem Marriott and Embassy Suites Winston-Salem are connected to the convention complex via enclosed building connections, providing convenient access for conference visitors.

5. How big is Benton Convention Center?

Visit Winston-Salem describes approximately 150,000 square feet of meeting space and 32 meeting rooms. The venue’s own website describes 144,000 square feet of flexible meeting space.

6. Where can I find Benton Convention Center events?

The official Twin City Quarter Benton calendar and Visit Winston-Salem event listings provide event information. Tickets, access requirements and schedules are determined by individual organizers.

7. Where is Piedmont Hall inside Benton Convention Center?

Piedmont Hall is on the lower level of Benton Convention Center and can be subdivided for exhibitions, trade shows and other large events.

8. Does Benton Convention Center offer Wi-Fi?

Yes. The venue advertises complimentary high-speed wireless internet for event groups and attendees. Specific connections or dedicated services may be arranged separately.

9. Which airport should I use for Benton Convention Center?

Piedmont Triad International Airport in Greensboro is a convenient regional commercial airport for Winston-Salem. Ground transportation from the airport can include rental cars, taxis and rideshares.

10. How can I book an event at Benton Convention Center?

Review official floor plans, prepare your event dates and requirements, then contact Twin City Quarter or submit a venue request for proposal to discuss available rooms, meeting services and event pricing.

Venue Contact Details, Floor Plans and Official Resources

Benton Convention Center
301 West Fifth Street
Winston-Salem, NC 27101

Destination venue listing: 336-727-2976

Twin City Quarter: 336-397-7777

Information reviewed October 16, 2026. Parking prices in the historical PDF are not verified current rates. Event dates, access arrangements, hotel policies and venue specifications can change.