Convention Center Frisco: Events, Parking, Hotels & Map

Which Convention Center Is in Frisco, Texas?

The venue commonly called Frisco Convention Center is the Frisco Conference Center, located at 7600 John Q. Hammons Drive, Frisco, TX 75034. It is attached to Embassy Suites by Hilton Dallas Frisco Hotel & Convention Center.

This is a conference and convention facility used for meetings, professional conferences, banquets, exhibitions, educational conventions, group celebrations and business events. It is not a single municipal exhibition building with unrestricted daily public admission.

Frisco Convention Center Events: 2026 Calendar & Registration

The Frisco Conference Center hosts private, professional and public events. Unlike a conventional arena, it does not publish one complete, universally ticketed calendar for every banquet, trade conference or private function.

Verified 2026 Conferences & Events

These are individually verified organizer schedules rather than a complete live venue calendar. They do not imply that all conferences are available for public admission.

Upcoming Highlight: TxDOT PEPS Conference

The Texas Department of Transportation has scheduled its 2026 PEPS Conference for December 7–9, 2026 at the Frisco venue.

• December 7: Registration from 9 AM to 5 PM, with afternoon sessions and networking.
• December 8: Registration from 7 AM, followed by sessions, workshops and a networking luncheon.
• December 9: Morning general sessions, workshops and concluding activities.

For current attendee details and registration, use the official TxDOT conference page.

How to Find Your Event & Register

1. Find the exact event name, date and hosting organization.
2. Confirm that the location is 7600 John Q. Hammons Drive.
3. Check whether the event is public, ticketed, invitation-only or restricted to registered professionals.
4. Locate the assigned ballroom or breakout room.
5. Check the organizer’s registration deadline and ticket refund policy.
6. Use the organizer’s official event page for registration and access instructions.

Frisco Convention Center Parking: Prices, Garage & Rules

Parking is provided at the attached Embassy Suites hotel and conference complex. Hilton’s current property information lists $22 per day for on-site self-parking.

Parking Comparison

Is Parking Free for Convention Attendees?

Do not assume it is free. The current hotel-published self-parking rate is $22 daily. Some individual events have negotiated special rates or directed participants to separate parking areas, but those arrangements are not universal.

For example, one 2026 event organizer listed a discounted event garage rate, with separate hotel overnight pricing. Such negotiated rates should only be used by eligible attendees under the organizer’s instructions.

How to Park for an Event

1. Confirm your conference or banquet is at the Frisco Conference Center.
2. Navigate to 7600 John Q. Hammons Drive, Frisco, TX 75034.
3. Follow the hotel and conference center signs to the designated parking entrance.
4. Check whether your event uses standard daily or special validated parking.
5. Follow the garage’s payment and entry instructions.
6. Save the parking level or location for your return.

For the current standard rate and parking facilities, refer to the official Hilton parking and directions page.

Frisco Convention Center Map & Driving Directions

Where in Frisco Is It?

The venue is in the Stonebriar area of Frisco, near Dallas North Tollway and Sam Rayburn Tollway (State Highway 121), with access to restaurants, shopping, hotel accommodations and sports destinations.

Frisco Conference Center Floor Plans, Ballroom & Capacities

One of the primary attractions of this conference facility is the large, pillarless Frisco Grand Ballroom. Hilton advertises a range of layouts suitable for conventions, banquets, product presentations and exhibitions.

Frisco Grand Ballroom Capacity

Selected Smaller Conference Spaces

Capacities are layout-specific planning figures. Actual permitted attendance can change because of staging, exhibition booths, audiovisual equipment, circulation, fire codes and accessibility needs.

How to Find Your Meeting Room

1. Check your organizer’s schedule for the exact room label.
2. Determine whether your session is in the Grand Ballroom or a numbered Frisco breakout space.
3. Locate the event registration area when you arrive.
4. Use the organizer’s event-specific floor plan rather than a generic hotel diagram.
5. Ask on-site event personnel about last-minute room changes.

Official room charts, capacities and planning inquiries are available through Hilton’s Frisco meeting and event planning page.

Hotels Near Frisco Convention Center

The most convenient accommodation is the directly attached Embassy Suites, but the surrounding Stonebriar district has additional hotels within a short local journey.

Embassy Suites Hotel Policies

Choosing the Right Hotel

• Check whether direct indoor convention access is important.
• Compare room rate plus taxes and parking.
• Confirm breakfast and other inclusions.
• Check whether a group booking code applies.
• Review cancellation deadlines.
• Confirm transportation if staying at a separate hotel.

Frisco Convention Center From DFW Airport & Dallas Love Field

The conference center is in northern Dallas–Fort Worth. Visitors flying into the region generally use Dallas/Fort Worth International Airport (DFW) or Dallas Love Field (DAL).

Arriving From DFW or Love Field

1. Collect luggage and follow signs to the approved ground transportation area.
2. Choose a taxi, rideshare, rental car or prearranged group vehicle.
3. Enter 7600 John Q. Hammons Drive, Frisco, TX 75034.
4. Check traffic and any toll-road charges.
5. If attending an event immediately, ask to be dropped at the appropriate conference registration entrance.

Is There a Train Directly to Frisco Conference Center?

No direct passenger rail station serves the entrance to the conference center. Travelers using regional rail or public transport would still need to arrange their final connection.

Accessibility, Wi-Fi, Food & Visitor Amenities

Accessibility Preparation

• Confirm suitable event seating and room access.
• Ask about accessible parking and drop-off.
• Check the accessible route between the hotel and conference halls.
• Arrange any mobility, hearing or visual accommodations in advance.
• Verify that your assigned meeting room meets your specific requirements.

Contact the property at 972-712-7200 and explain any requirements before traveling.

Frisco Convention Center Bag Rules, Tickets & Event Hours

The conference center is used for different types of events, so policies for bags, identification, admission and recording may vary.

What Is Generally Event-Specific?

Before You Arrive

• Save tickets or registration confirmation.
• Check the exact ballroom and session times.
• Bring event-required identification.
• Review bag limits and prohibited equipment.
• Check whether lunch or refreshments are included.
• Confirm whether your event provides parking validation.

Restaurants & Attractions Near Frisco Conference Center

The Stonebriar district offers places to eat, shop and relax around a convention schedule.

Tips for a Short Visit

• Check restaurant hours around the end of your conference.
• Book ahead for group dinners.
• Expect more traffic during major sporting events.
• Confirm whether attractions need advance tickets.
• Keep your return pickup or parking location saved.

Frisco Convention Center Event Booking & Exhibitor Information

The attached conference center can host large conventions, banquet functions, association meetings, product exhibitions and smaller breakout sessions. Event space and hotel accommodations can be coordinated through Hilton’s sales team.

How to Book a Meeting or Convention

1. Define your event and preferred dates.
2. Estimate attendance and the required seating configuration.
3. Choose a ballroom, conference room or combined event-space layout.
4. Prepare your audiovisual, internet, catering and exhibitor requirements.
5. Identify the number of hotel rooms your group needs.
6. Submit a request through the official Frisco Conference Center meeting and event inquiry page.
7. Review the quote, cancellation terms, service charges and event contract.

Exhibitor Checklist

• Check the exact organizer and booth assignment.
• Confirm setup and teardown dates.
• Request loading and freight instructions.
• Verify permitted exhibit equipment and booth heights.
• Order utilities and event internet when required.
• Follow the organizer’s badge and access procedures.
• Confirm return-shipping arrangements before the event.

Choosing a Different Frisco Event Venue

For a smaller workshop, other Frisco hotels may have suitable meeting rooms. For a golf-oriented corporate retreat, PGA Frisco may be worth comparing. A large multi-day event may benefit from the Frisco Conference Center’s large ballroom and connected hotel.

Visit Frisco maintains official listings of alternative Frisco meeting venues and can help organizers evaluate the available event spaces.

Frisco Conference Center Event-Day Checklist

Convention Center Frisco: 10 Frequently Asked Questions