Visiting Dixie Convention Center: Free Parking, Events, Directions and Floor Plans
The Dixie Convention Center, also called the Dixie Center at St. George, is located at 1835 South Convention Center Drive, St. George, UT 84790. It hosts conferences, trade shows, consumer expos, sporting events, banquets and community gatherings in southern Utah.
The biggest conveniences for visitors are free on-site parking, direct access from Interstate 15 and nearby hotels. But before traveling, confirm your event admission, assigned entrance and whether you are attending as a guest, exhibitor or organizer. Each needs a slightly different arrival plan.
Visitor information reviewed October 17, 2026. Event dates, admission and operational arrangements may change.
Dixie Convention Center: Essential Visitor Information
1835 S. Convention Center Dr.
St. George, Utah 84790, United States.
Open venue directions →Convention center main telephone, including general facility enquiries and lost-property follow-up.
Call venue →The venue’s event-planning guide states there is no charge for on-site parking.
Includes 23 accessible spaces and 70 designated vendor spaces.
Flexible event spaces
The venue describes 19 flexible meeting rooms and an exhibit hall that can accommodate approximately 240 booths.
Event-specific
There is no universal admission ticket. Public expos, conferences and private functions have separate access conditions.
Dixie Convention Center Upcoming Events: 2026–2027
Dixie Center’s events include professional meetings, consumer exhibitions and community functions. Some events are public, while others are restricted to registered attendees. The following examples have published organizer information.
| Date | Event | Visitor details |
|---|---|---|
| October 20, 2026 | Utah Principles of Prevention Conference | 8 AM–4 PM. Registration required; confirm availability with organizer. |
| March 5–7, 2027 | Dixie Winterfest | Conference using the convention center and Hilton Garden Inn; published registration limit of 750. |
| March 12–14, 2027 | St. George Spring Home Expo | Free admission published by organizer. |
| May 13, 2027 | Dixie Technical College Graduation | 4–5:30 PM in the college’s published event listing. |
| September 10–12, 2027 | St. George Fall Home Expo | Free admission published by organizer. |
Organizer sources: RHAU, Dixie Winterfest, St. George Home Expo and Dixie Technical College. Event calendars and schedules should be reconfirmed before travel.
St. George Home Expo: Published Admission and Hours
March 12–14, 2027
Friday: Noon–8 PM
Saturday: 10 AM–5 PM
Sunday: 11 AM–4 PM
Admission: Free.
September 10–12, 2027
Friday: Noon–8 PM
Saturday: 10 AM–5 PM
Sunday: 11 AM–4 PM
Admission: Free.
How to Find an Event and Register
- Open the Dixie Convention Center official website.
- Select the event calendar under the Attend section.
- Find your event by name and scheduled date.
- Identify the event organizer and whether admission is public, ticketed, free or invitation-only.
- Check the organizer’s starting time, doors-open time, badge requirements and any age restrictions.
- Complete ticket purchase or registration through the authorized organizer if required.
- Save the ticket, registration email and hall instructions before leaving home.
For nationwide guidance on ticket types, badges and event-day preparation, see our Convention Center Events guide.
Dixie Convention Center Parking: Free Lots, Accessible Spaces and Vendor Rules
Unlike convention centers in some larger cities, Dixie Center does not charge a standard on-site parking fee. The venue’s published planning guide identifies 1,037 parking spaces, including accessible and vendor-designated spaces.
No general parking fee according to the venue’s planning guide.
Designated accessible spaces within the published parking inventory.
For exhibitors after unloading, rather than ordinary attendee parking.
Which Parking Area Should You Use?
| Visitor type | Parking instruction |
|---|---|
| General event attendee | Use the marked visitor parking areas near the building. Follow event-day traffic and staff instructions. |
| Accessible parking user | Use a designated accessible space with the required permit and follow the accessible entrance route. |
| Exhibitor or vendor | Use the assigned loading area first, then relocate to vendor-designated parking after unloading. |
| Passenger drop-off | Use the short-term drop-off/pick-up area near the South Entrance when available; do not block fire lanes. |
| RV / overnight visitor | Overnight and RV parking are prohibited in the center’s parking lots. Arrange legal off-site parking or accommodation. |
How to Park Without Losing Time
- Navigate to 1835 South Convention Center Drive, not merely “downtown St. George.”
- Follow the signs for the convention center and event parking.
- If the front lot is busy, check other signed parking areas around and behind the building.
- Do not occupy vendor, fire-lane or loading-dock areas unless authorized.
- Allow extra time before popular events, even though parking is free.
- Remember the location of your vehicle and the entrance used.
For comparison, our Salt Palace Convention Center visitor guide explains how parking is handled at a major downtown Utah venue where event-specific parking charges may apply.
Directions to Dixie Convention Center in St. George
The convention center is in southern St. George near Interstate 15. The official venue publishes different approaches for visitors coming from the north and south.
- Take Interstate 15 to Exit 5 at Dixie Drive.
- Turn right onto Dixie Drive and move toward the left lane.
- Turn left onto 120 East after the center road barrier.
- Take the next left toward the convention center parking area.
- Follow parking signs and event staff instructions.
- Travel south on Interstate 15 and take Exit 6 at Bluff Street.
- Turn left onto Bluff Street at the traffic light.
- Continue through the first light at Riverside Drive.
- Turn right at the next traffic light onto Convention Center Drive.
- Continue approximately two blocks toward the center.
Getting Here from St. George Airport or Las Vegas
St. George Regional Airport (SGU)
SGU serves the Greater Zion region. The convention center identifies it as a convenient airport for visitors arriving in southern Utah.
Ground transport: Rental car, taxi, shuttle or rideshare as available.
Confirm airline schedules and ground transport availability before traveling.
Harry Reid International Airport (LAS)
Las Vegas is an alternative gateway for visitors flying from a wider range of destinations.
Continue north on I-15 toward St. George by rental car or prearranged shuttle.
Remember that Las Vegas and St. George observe different local time zones.
Las Vegas to St. George: What to Check
- Route: Interstate 15 north through southern Nevada and into southwestern Utah.
- Transport choices: Rental car and scheduled shuttle services.
- Travel duration: Allow approximately two hours or more for a road transfer, depending on start point, traffic, stops and conditions.
- Time zones: St. George uses Mountain Time; Las Vegas uses Pacific Time. The local-clock difference is generally one hour.
- Shuttle arrival: Confirm whether service stops at your hotel or a separate St. George transfer location.
Getting Around St. George
SunTran is the local public transit system. The venue also identifies local taxi, shuttle and rental-car services. Check the route and operating schedule for your event date rather than assuming there is a direct bus from the airport to the convention center.
SunTran enquiries: 435-673-8726.
Dixie Convention Center Floor Plans, Exhibit Hall and Meeting Rooms
Dixie Center is used for conventions, consumer exhibitions, conferences, banquets and special events. The building contains configurable meeting rooms, exhibit facilities and supporting spaces.
Current venue planning information describes 19 flexible meeting rooms.
Approximately 240 standard exhibition booths, depending on floor layout and required access aisles.
The venue’s exhibitor portal describes seating for more than 6,000 in a concert or special-event configuration.
Choosing the Correct Event Room
- Look for the meeting room, exhibit hall, ballroom or auditorium name in the organizer’s instructions.
- Check the floor plan and approved event layout.
- Find the associated registration or check-in location.
- Confirm accessible entrances, elevators and restroom locations.
- If exhibiting, use the show’s approved booth map rather than the public floor plan alone.
What Event Organizers Can Arrange
Facilities
- Conference and meeting-room arrangements
- Exhibition and trade-show configurations
- Banquet seating and staging
- Event registration areas
- Ballroom and special-event setups
Services
- Audio and visual equipment
- High-speed internet options
- Event coordination
- Decorating and booth services
- On-site catering and concessions
Visitor Rules: Food, Accessibility, Smoking and Lost Property
The venue’s event-planning guide includes several practical policies that are easy to overlook when arriving for a conference or public show.
| Topic | What visitors should know |
|---|---|
| Outside food and drinks | Outside food and beverages generally require express written approval. Heritage Catering controls on-site catering and concessions. |
| Service animals | ADA-defined service animals are permitted; ordinary pets are not. Handlers must maintain appropriate control. |
| Accessibility | Accessible doorways, restrooms and an elevator are identified in the official guide. Arrange event-specific assistance with the organizer. |
| Baby changing | Lower-level restrooms include baby-changing facilities according to the planning guide. |
| Smoking and vaping | Not permitted inside the convention center or within 25 feet of building entrances under the venue’s policy. |
| ATM | The venue planning guide states there is no on-site ATM. Bring an appropriate payment method. |
| Lost and found | Ask at Guest Services during the event. Unclaimed found items are held for up to 14 days under the published guide. |
| Tickets and bags | Specific admission, bag and security screening conditions can be set by the individual event organizer. |
What to Do If You Lose Something
- Return to the concierge or Guest Services desk if the event is ongoing.
- Give a description of the lost item, approximate location and time.
- Provide contact information for follow-up.
- If the event has ended, use the venue contact page or call 435-628-7003.
- Follow up promptly because the published retention period is limited.
Hotels and Dining Near Dixie Convention Center
The convention center is in a St. George hotel and business district, making overnight attendance practical. The venue describes more than 650 hotel rooms and local dining options in its immediate surrounding area.
Staying Close to the Center
Hilton Garden Inn St. George is at 1731 South Convention Center Drive and is a useful nearby option for conference attendees.
Holiday Inn St. George Convention Center is another hotel option in the convention center district.
Compare current availability, total booking cost, parking and pedestrian access before reserving.
Eating Between Sessions
Many conference days are tightly scheduled. If the event provides catering, check meal inclusions in advance.
For meals outside the venue, choose a restaurant based on your actual break length and available transportation rather than assuming there is enough time for a long downtown trip.
Hotel Booking Checklist
- Confirm arrival and departure dates.
- Compare total nightly prices, taxes and fees.
- Check whether your conference has an authorized hotel block.
- Verify parking arrangements and any hotel shuttle.
- Review the cancellation deadline.
- Confirm the walking route if you will not have a car.
For a different type of convention stay with a directly connected hotel, compare our Lancaster County Convention Center guide.
What to Do Near Dixie Convention Center
St. George is a convenient base for exploring the Greater Zion region. The right activity depends on whether you have a short break or an additional day.
Rosenbruch World Wildlife Museum
Located within the convention center complex, making it a logical option to investigate between sessions when operating hours allow.
Snow Canyon State Park
A regional red-rock landscape destination suited to travelers who have a car and enough time for an outdoor excursion.
Tuacahn Amphitheatre
An outdoor performance venue in the nearby Ivins area. Check production dates, tickets and return transport before planning an evening show.
Zion National Park is another major Greater Zion attraction, but it is not a short walk or quick conference break. Treat it as a separate outing, with transportation, entry arrangements, weather and trail conditions checked in advance.
Exhibitor and Vendor Guide: Move-In, Loading Docks and Booth Orders
Exhibitor procedures are different from attendee instructions. Dixie Center operates a dedicated online store for decorating, power, internet, furniture and other approved services.
Exhibitor Online Ordering: Steps
- Obtain the Exhibitor Services email sent for your specific event.
- Use the supplied event link or QR code to identify your show.
- Open the event’s official Exhibitor Store.
- Review equipment included with your booth before ordering extras.
- Select any power, internet, furniture or other services you need.
- Compare Early Bird, Standard and Onsite price tiers.
- Complete payment and retain the order confirmation.
- Follow your event’s assigned delivery, setup and move-in schedule.
Loading and Vehicle Rules
| Situation | Required action |
|---|---|
| Small hand-carried materials | Public lobby access is limited and requires prior authorization for exhibitor movement. |
| Items on carts or wheeled equipment | Use the designated back move-in area and approved loading docks. |
| Loading vehicle | Unload promptly and move the vehicle. Loading docks are not parking spaces. |
| Vendor parking | Move to the designated vendor lot after unloading. |
| Fire lanes | Parking and unloading are prohibited. |
| Event setup times | Follow the organizer’s approved move-in and move-out schedule. |
Vendor Licensing and Food Rules
The venue’s planning guide states that vendors offering or exhibiting goods and services may need a City of St. George business sublicense under the event’s license. Contact the Business Licenses Office at 435-627-4740 before participating.
Food and beverage distribution by exhibitors requires written consent from Heritage Catering. Do not assume that free samples, giveaways or booth catering are automatically allowed.
Exhibitor Services Contact
Phone: 435-301-7772
Email: onlinedecorating@dixiecenter.com
Official Exhibitor Store Current Exhibitor PoliciesBooking Dixie Convention Center for an Event
The current event-planning guide provides a practical picture of how organizers reserve space and prepare for conferences, banquets and trade shows.
| Planning milestone | Published guidance |
|---|---|
| Booking request | Reservation requests are handled directly by the venue, subject to availability and contract approval. |
| Booking priority | State, regional, national and international conferences and trade shows receive priority status. |
| Local event confirmation | The planning guide states local bookings are confirmed no sooner than six months in advance. |
| Signing contract | A 30-day signing deadline is specified after the contract is provided. |
| Initial deposit | First deposit is due 30 days after the contract is sent. |
| Final catering guarantee | At least five business days before the event. |
| Final event setup details | At least two weeks before the event. |
| Liability insurance | Most events require a certificate of insurance at least 30 days before the event. |
How to Request Venue Space
- Decide your preferred and alternative event dates.
- Estimate attendance and the number of meeting or exhibition rooms needed.
- Prepare your floor layout, catering, audiovisual and accessibility requirements.
- Use the venue’s planning section to request availability or a proposal.
- Review the proposed rooms, pricing and service conditions.
- Confirm insurance, deposits and contractual deadlines before signing.
For a comparison with another major convention facility offering flexible event rooms, see our Irving Convention Center at Las Colinas guide.
First-Time Visitor: What to Check Before You Go
Before Leaving Home
- Event date and opening time confirmed.
- Ticket or registration saved.
- Assigned hall or meeting room identified.
- Parking location and entrance checked.
- Outside-food and bag restrictions reviewed.
- Accessible arrangements confirmed if needed.
After Arriving
- Park in an authorized visitor space.
- Follow the correct registration entrance.
- Collect your badge if required.
- Locate Guest Services and restrooms.
- Check the room or exhibitor booth number.
- Save your return route and car location.
Dixie Convention Center: 10 Frequently Asked Questions
1. Where is Dixie Convention Center located?
Dixie Convention Center is located at 1835 South Convention Center Drive, St. George, Utah 84790. It is near Interstate 15 in southern St. George.
2. Is parking free at Dixie Convention Center?
Yes. The venue’s published event-planning guide states that parking is free. It identifies 1,037 spaces, including 23 accessible spaces and 70 designated vendor spaces. Parking remains subject to availability and posted restrictions.
3. Is overnight parking allowed at Dixie Convention Center?
No. The official venue guidance prohibits overnight parking and RV parking in convention center parking lots. Visitors needing overnight vehicle accommodation should arrange legal off-site parking.
4. How do I find upcoming Dixie Convention Center events?
Visit dixiecenter.com and open the event calendar under the Attend section. Locate your event and check the organizer’s ticket, registration, opening-time and admission information before traveling.
5. Do I need tickets to enter Dixie Convention Center?
Admission requirements depend on the event. Some consumer shows offer free public admission, while conferences may require paid registration, professional credentials or an invitation. Check the organizer’s specific event details.
6. What is the phone number for Dixie Convention Center?
The convention center’s main contact number is 435-628-7003. Exhibitors needing decorating and booth-order assistance can contact the official Exhibitor Services team at 435-301-7772.
7. How do I get to Dixie Convention Center from Interstate 15?
The venue directs northbound visitors approaching from the south to use Exit 5 at Dixie Drive. Visitors arriving from the north on I-15 southbound can use Exit 6 at Bluff Street and continue to Convention Center Drive. Follow current road and parking signs.
8. Is Dixie Convention Center wheelchair accessible?
The venue states that it complies with the ADA and provides accessible doors, restrooms, elevators and designated accessible parking spaces. Contact the event organizer in advance for temporary accommodations such as interpreting or assistive listening arrangements.
9. Can I bring outside food or drinks into Dixie Convention Center?
Outside food and beverages are generally prohibited without express written permission. Heritage Catering manages venue catering and concessions. Individual event organizers may provide specific approved arrangements.
10. Are there hotels near Dixie Convention Center in St. George?
Yes. The convention center district has several nearby hotels, including Hilton Garden Inn St. George and Holiday Inn St. George Convention Center. Compare event-date availability, parking, total room rates and walking routes before booking.
Official Dixie Convention Center Resources
| Resource | Best use |
|---|---|
| Dixie Convention Center official website | General information, event calendar and facility overview. |
| Location and driving directions | Interstate exits, visitor parking and transport options. |
| Planning and floor plans | Venue layouts, catering, booking and facility services. |
| Event Planning Guide PDF | Parking counts, policies, organizer deadlines and service requirements. |
| Exhibitor policies | Booth setup, safety, service animals and vendor procedures. |
| Official exhibitor online store | Equipment, decorating and event service orders. |
| Contact the venue | General questions, bookings and lost property. |
Dixie Convention Center — St. George, Utah
Address: 1835 South Convention Center Drive, St. George, UT 84790
Phone: 435-628-7003
Official website: dixiecenter.com
Parking: Free, with no overnight or RV parking in venue lots.
Last reviewed: October 17, 2026. This independent visitor guide is published by convention-center.org and is not the official Dixie Convention Center website. Event details, admission requirements, operating procedures and transportation services may change. Follow the current venue and organizer instructions for your event.