Waco Convention Center: Events, Parking, Hotels & Map

Downtown Waco, Texas | Visitor Guide 2026

Waco Convention Center: Free Parking, Event Halls & Downtown Hotels

Going to a trade show, conference, banquet or public event in Waco? This guide covers the correct venue address, free downtown parking options, upper and lower meeting levels, event tickets, connected hotels, exhibitor load-in and places to explore near the Brazos River.

100 Washington Avenue Free Public Parking 144,000 Sq Ft Facility Connected Hilton Hotel
Quick answer

Waco Convention Center: Address, Parking & Contact

Street address100 Washington AveWaco, TX 76701
Phone number254-750-5810Venue and event information
Public parkingFreeDesignated downtown lots and streets
Venue floor area144,000 sq ftFlexible total event facility
Largest exhibit hall32,976 sq ftChisholm Hall
Trade show hall15,000 sq ftMcLennan Hall
Breakout rooms12Multiple meeting configurations
Business officeMon–Fri8 AM–5 PM
Fast answer: Waco Convention Center is in downtown Waco beside the Brazos River. Standard venue-area public parking is complimentary. Hilton Waco connects by a covered walkway, and Courtyard Waco is across the street. Event tickets and opening times depend on the organizer.

Reviewed October 17, 2026. Office hours are not the same as public-event door hours.

Choose a visitor route

Which Waco Convention Center Visit Are You Planning?

Public visitor

Expo or ticketed show

Verify the date, public opening time, ticket provider and registration entrance before leaving home.

Business visitor

Conference delegate

Save your ballroom or meeting-room number and confirm whether a badge is required.

Exhibitor

Booth setup

Use the hall-specific loading location and approved service contractor, not the public entrance.

Event organizer

Venue rental

Compare room capacities and request a formal availability and service quotation.

Overnight visitor

Walkable hotel

Compare Hilton Waco’s covered connection with Courtyard across the street and nearby riverfront hotels.

Leisure traveler

Explore downtown

Combine a convention visit with the Waco Suspension Bridge, riverwalk and central-city attractions.

Save money on arrival

Waco Convention Center Parking: Free Lots & Street Spaces

The convention center’s official attendee and parking pages advertise complimentary parking near the facility. The venue particularly recommends the Franklin Avenue lot and Heritage Square lot.

Parking optionBest useImportant restriction
Franklin Avenue lotPrimary suggested public lot for convention attendees.Use designated public spaces; obey temporary event signs.
Heritage Square lotAnother officially recommended public option.Check current public access and posted conditions.
Free downtown street parkingShort walks from nearby downtown streets.Observe signs, curb regulations and any time limits.
Restricted business parkingNot a normal visitor choice.Some areas are available only after 5 PM or on weekends.
Hotel-only or private parkingReserved for authorized use.Do not assume convention parking privileges apply.
Individually operated paid spacesAlternative when public spaces are unavailable.Pay the posted operator rate if choosing such a facility.
Important parking distinction: The venue’s downtown parking map also identifies private, hotel-only, paid and time-restricted spaces. “Free convention parking” does not give permission to park in every nearby lot.

How to Find a Free Parking Space

  1. Navigate to the convention center. Start with 100 Washington Avenue, Waco, TX 76701.
  2. Check the official parking map. Identify Franklin Avenue and Heritage Square options before reaching downtown.
  3. Follow on-site signs. Temporary restrictions or local events may change which spaces are available.
  4. Do not enter private hotel parking. Use the public parking spaces rather than a restricted customer-only area.
  5. Remember the walking route. Save your parking location and head to the event’s designated entrance.

Official Waco Convention Center parking guidance →

Parking for Visitors With Accessibility Needs

Choose a designated accessible space and confirm the accessible entry closest to your event hall. The parking map establishes area locations, but your organizer should confirm any event-specific door assignments or route changes.

For help with a particular route or drop-off arrangement, call 254-750-5810.

Downtown Waco navigation

Waco Convention Center Address & Google Map

Waco Convention Center
100 Washington Avenue
Waco, Texas 76701
United States

Phone: 254-750-5810
Alternative contact: 800-321-9226

Business office: Monday–Friday, 8 AM–5 PM.

Open Waco Convention Center directions in Google Maps →

What’s Near the Venue?

The venue sits beside the Brazos River and Indian Spring Park, near the Waco Suspension Bridge and downtown restaurants. The downtown location allows visitors to walk to several nearby attractions rather than repeatedly moving their cars.

Riverfront side

Indian Spring Park, the Brazos River, the historic Suspension Bridge and hotels across the river.

Downtown side

Heritage Square, restaurants, shopping, event parking lots and additional local attractions.

Public shows and meetings

Waco Convention Center Events & Tickets in 2026

The venue hosts conferences, public exhibitions, business meetings, banquets and community gatherings. Its official event calendar warns that most events require registration or tickets.

Ticket accuracy: The public calendar does not provide one universal admission price or fixed set of opening hours. Do not treat an old event listing as a confirmed upcoming show. Organizers control eligibility, tickets, refunds and access.

Trade shows

May have separate exhibitor and public admission periods, with varying badge requirements.

Professional conferences

May require organization credentials or registration before arrival.

Community shows

May sell tickets online or at the door. Verify directly with the event organizer.

Private functions

Not necessarily displayed in the public calendar; invitation or guest-list rules may apply.

How to Check a Current Waco Event

  1. Open the official event calendar. Find your event by exact title and date.
  2. Identify the organizer. Follow its official event information rather than an unrelated resale listing.
  3. Confirm the assigned room. Save Chisholm Hall, McLennan Hall, Brazos Ballroom or the correct breakout room.
  4. Check tickets and entry policy. Review admission costs, age restrictions, bags, security and re-entry.
  5. Choose public parking. Use the designated free lot or approved event arrival instructions.
  6. Keep your confirmation available. Save the ticket, badge email or check-in code.

Official Waco Convention Center upcoming events →

Meeting spaces and floor plans

Waco Convention Center Exhibit Halls, Ballroom & Room Capacity

The venue advertises approximately 144,000 square feet of total flexible space. Its major halls are not interchangeable: trade-show, classroom, theater and banquet configurations accommodate different numbers of attendees.

Event spaceAreaTypical purpose
Chisholm Hall32,976 sq ftLargest exhibitions and major general sessions.
McLennan Hall15,000 sq ftTrade shows, conferences and flexible events.
Brazos Ballroom13,818 sq ftBanquets, receptions and presentations.
Bosque Theater2,021 sq ftFixed or specialized theater-style gatherings; availability must be checked.
Texas RoomsVariable divided spacesWorkshops and breakout sessions.
Ranger, Lone Star and Waco roomsSmaller meeting spacesSeminars, training and committee meetings.

Know Your Meeting Level

Upper level

Large Event Spaces

Chisholm Hall, McLennan Hall, Brazos Ballroom, Bosque Theater and Upper Lobby.

Lower level

Breakout Rooms

Texas Rooms, Lone Star Rooms, Ranger Rooms, Waco Room and additional meeting areas.

Planning Capacity Examples

RoomTheater setupClassroom setup
Chisholm HallApproximately 2,600Approximately 1,200
McLennan HallApproximately 1,200Approximately 500–520
Brazos BallroomApproximately 1,140–1,170Approximately 500

These are indicative published room-configuration figures, not guaranteed capacities for every event. Venue documentation from different editions contains small differences in configurations. Request the current official capacity sheet for contracts and fire-code approval.

How to Find Your Hall

  1. Read your registration confirmation. Record the full room name and any partition designation.
  2. Open the venue floor-plans page. Choose upper or lower level.
  3. Locate event registration. Badge pickup may be in an adjacent foyer rather than the main meeting room.
  4. Confirm elevator access. Ask about the step-free route if needed.
  5. Follow final event signage. Organizers may install dividers, booth layouts or restricted access areas.

Official Waco Convention Center spaces and downloadable floor plans →

Stay close to registration

Hotels Near Waco Convention Center

The venue identifies more than 1,000 hotel rooms within one mile of the convention center and several hotels within walking distance. The main distinction is between a physically connected hotel and hotels that require an outdoor walk.

HotelLocation clueBest reason to compare
Hilton Waco113 S University Parks DriveCovered walkway connection to the convention center.
Courtyard Waco101 Washington AvenueDirectly across the street, convenient for early events.
Cambria Hotel Waco University RiverfrontAcross the Brazos RiverRiverfront hotel option with a scenic walking connection.
EVEN Hotel Waco – University AreaAcross the riverAlternative accommodation within the wider walkable district.
Holiday Inn Express & Suites Waco DowntownAcross the riverBreakfast-oriented accommodation alternative.
Best for minimum walking: Hilton Waco is the connected hotel. Courtyard Waco is the immediate across-street alternative. Confirm the exact route and reservation terms before paying.

Compare the Full Hotel Cost

  • Room cost for every night of your event.
  • Parking at the hotel versus the venue’s free public parking.
  • Breakfast inclusion and service hours.
  • Hotel cancellation and deposit policies.
  • Walking route to your actual meeting entrance.
  • Accessible room requirements when needed.
  • Conference room-block rate or booking deadline.

Official venue information about connected and walkable hotels →

Transportation and travel

Getting to Waco Convention Center by Airport, Car or Transit

Waco is in Central Texas, between the Dallas–Fort Worth and Austin metropolitan areas. Your best arrival plan depends on whether you fly directly to Waco Regional Airport or use a larger Texas airport and continue by road.

Arrival choicePractical guidance
Waco Regional Airport (ACT)Local airport option. Arrange a taxi, rideshare or other transfer to downtown Waco.
Dallas/Fort Worth International (DFW)Larger flight network; requires a substantially longer onward road journey.
Austin-Bergstrom (AUS)Alternative major airport south of Waco; compare flight and ground costs.
Interstate 35Main highway approach for road trips through Central Texas.
Local transitCheck Waco Transit schedules and the route nearest downtown before relying on it.

Arrival Checklist

  1. Save the destination. Use 100 Washington Avenue, Waco, Texas 76701.
  2. Choose parking beforehand. Prioritize the designated Franklin Avenue or Heritage Square public options.
  3. Account for event crowds. Downtown arrivals may take longer during large exhibitions or nearby festivals.
  4. Find your registration entrance. Your room level may differ from the main exterior entrance.
  5. Plan the return. Check transport availability after evening events.

Airport flight schedules, local bus routes and taxi prices change. Confirm your trip with the relevant transportation operator rather than assuming fixed service or a complimentary venue shuttle.

After the convention

Things to Do Near Waco Convention Center

Waco Suspension Bridge

Historic bridge beside the downtown riverfront, suitable for a short walk and sightseeing.

Indian Spring Park

Public riverfront park immediately near the convention-center district.

Dr Pepper Museum

Downtown museum exploring the history of the well-known Texas soft drink.

Magnolia Market at the Silos

Shopping, dining and visitor attractions in central Waco. Check seasonal hours.

Texas Ranger Hall of Fame

Museum and historical destination near the Brazos River.

Cameron Park Zoo

Family attraction requiring a separate local trip from the convention center.

What to Do During a Short Event Break

20–30 minutes: Stay close to Indian Spring Park or the nearby riverfront.

About an hour: Choose an immediately nearby restaurant, allowing time for any event re-entry checks.

Several free hours: Consider Dr Pepper Museum, Magnolia Market or another Waco attraction after checking operating hours and admission.

Hall-specific logistics

Waco Convention Center Exhibitor Loading, Freight & Setup

Exhibitors should not use the same arrival process as ordinary attendees. The venue publishes different loading locations according to the reserved hall.

Event spacePublished load-in location
Chisholm HallLoading dock and ramp on 3rd Street, between Franklin and Washington avenues.
McLennan Hall3rd Street service corridor; published pallet clearance limits apply.
Brazos BallroomLoading dock on University Parks Drive between the center and Hilton Waco.
Lower-level roomsUniversity Parks Drive entry doors; other arrangements require prior approval.
Freight warning: Waco Convention Center requires trade shows to arrange an outside general service contractor for vendor booth supply receiving and setup. Do not ship exhibition freight to the public entrance without a confirmed receiving arrangement.

Exhibitor Setup Steps

  1. Read the organizer’s manual. Confirm booth number, assigned hall and setup period.
  2. Check the designated dock. Use the hall-specific loading route, not a generic GPS entrance.
  3. Arrange freight receiving. Coordinate with the approved general services contractor and show manager.
  4. Order utilities. Review electrical, equipment and venue service forms.
  5. Follow fire rules. Do not obstruct marked fire lanes or unauthorized pedestrian areas.
  6. Plan departure. Confirm move-out, loading and outbound-shipping procedures.

Official exhibitor shipping and loading instructions →

Official exhibitor forms and venue requirements →

Business and private events

How to Rent Waco Convention Center Meeting Space

The convention center accepts event inquiries for meetings, exhibitions, banquets and other functions. The official request form checks availability; submitting it does not create a confirmed reservation.

  1. Choose your event dates. Include load-in, event and move-out days.
  2. Estimate attendance. Separate delegates, exhibitors, staff and other guests.
  3. Select potential rooms. Use Chisholm Hall, McLennan Hall, Brazos Ballroom or meeting rooms according to layout needs.
  4. Prepare service details. List catering, bar service, audiovisual equipment, freight and accessibility needs.
  5. Open the official inquiry form. Enter your contact details, event description and preferred dates.
  6. Request written pricing. Confirm current rental rates, labor, equipment, catering, deposits and cancellation terms.
  7. Confirm the agreement. A proposed date becomes booked only after venue approval and applicable contractual steps.

Booking Details to Have Ready

  • Organization and contact name.
  • Type of event and preferred date.
  • Alternative dates if possible.
  • Expected attendance.
  • Required room configuration.
  • Food, beverage and AV needs.
  • Estimated hotel-room block.
  • Accessibility and exhibitor requirements.

Venue sales/office: 254-750-5810

Submit an official Waco Convention Center availability inquiry →

Rental-price caution: Historical venue PDFs include fee schedules from previous years. Those are not reliable 2026 rental quotes. Ask for a current written price covering the exact room, date and services.
Guest comfort and support

Accessibility, Wi-Fi, Catering & Visitor Services

The venue advertises complimentary Wi-Fi and offers event support services. Specific accessible routes, meeting equipment and organizer-provided accommodations should be confirmed for your event.

  • Free Wi-Fi: Advertised among venue amenities; high-bandwidth exhibitor needs may require separate arrangements.
  • Event catering: In-house catering and bar services are available; ask about approved outside providers and service requirements.
  • Accessible parking: Use authorized accessible spaces and confirm the closest suitable event entrance.
  • Accessible meeting access: Ask staff about the appropriate upper-/lower-level route and elevators.
  • Event accommodations: Arrange seating, captioning or other requested services through the organizer.
  • Lost items: Contact venue staff and identify the event, date and approximate location.
Contact advice: The official office lists business hours of 8 AM–5 PM Monday through Friday. If you are attending a weekend event, keep the organizer’s direct contact information as well as the venue number.

Waco Convention Center: Final Arrival Checklist

  • Save the address: 100 Washington Avenue, Waco, TX 76701.
  • Confirm your exact event and ticket or registration requirements.
  • Check the Franklin Avenue and Heritage Square parking options.
  • Do not use restricted private, paid or hotel-only spaces without authorization.
  • Identify upper or lower event level and your meeting-room name.
  • Save your organizer’s final entrance and badge-pickup details.
  • If staying overnight, compare Hilton Waco and Courtyard Waco first.
  • Exhibitors: confirm loading location and freight contractor.
  • Arrange requested accessibility services before your event.
  • Keep the venue number, 254-750-5810, available.
Frequently asked questions

Waco Convention Center: 10 FAQs

1. Where is Waco Convention Center located?

Waco Convention Center is located at 100 Washington Avenue, Waco, Texas 76701, beside the Brazos River in downtown Waco.

2. Is parking free at Waco Convention Center?

Yes. The convention center advertises complimentary public parking and recommends the Franklin Avenue lot and Heritage Square lot. Some nearby spaces are restricted, private or paid, so always follow signs.

3. What is the Waco Convention Center phone number?

The main venue phone number is 254-750-5810. The office lists Monday–Friday business hours of 8 AM to 5 PM.

4. How large is Waco Convention Center?

The convention center advertises approximately 144,000 square feet of flexible event space, including Chisholm Hall, McLennan Hall, Brazos Ballroom and 12 breakout rooms.

5. What is the largest hall at Waco Convention Center?

Chisholm Hall is the largest major exhibition hall, with approximately 32,976 square feet of floor space. Its capacity depends on the approved room layout.

6. Which hotels are closest to Waco Convention Center?

Hilton Waco is connected to the convention center by a covered walkway, while Courtyard Waco is directly across the street. Additional hotels are within walking distance.

7. How can I find upcoming Waco Convention Center events?

Check the official convention center event calendar and then confirm admission, times and ticketing through the specific event organizer. Most hosted events require tickets or registration.

8. Where can I find the Waco Convention Center floor plan?

The venue’s official Spaces and Facilities page provides floor-plan resources for the upper and lower levels, including major halls, ballrooms and breakout rooms.

9. Does Waco Convention Center offer Wi-Fi?

Yes. The venue advertises complimentary Wi-Fi. Exhibitors needing dedicated connectivity or advanced technical support should check the event’s service options.

10. How do I book Waco Convention Center for an event?

Use the official venue availability inquiry form or call 254-750-5810. Include your preferred dates, attendance, meeting-space needs and services. An inquiry does not guarantee a confirmed booking.

Official resources

Waco Convention Center Parking, Events & Booking Links

Official resourceBest use
Waco Convention Center official websiteFacility overview and visitor information.
Official venue parkingComplimentary parking and visitor instructions.
Official event calendarCurrent events and admission requirements.
Facility spaces and floor plansUpper/lower levels and meeting layouts.
Exhibitor loading instructionsHall-specific docks, freight and delivery rules.
Official attendee guidanceNearby hotels, parking and downtown orientation.
Official event-booking inquiryRequest date availability and proposal information.

Independent visitor information: Convention-Center.org is not affiliated with Waco Convention Center, the City of Waco, its venue operator or individual event organizers. Information reviewed October 17, 2026. Parking access, event schedules, room layouts, hotel availability and venue policies may change. Confirm date-specific instructions before travel or payment.