Frisco Convention Center: Events, Parking, Hotels & Map

Frisco Convention Center: Address, Parking & Essential Facts

The place commonly called the Frisco Convention Center is the Frisco Conference Center, attached to the Embassy Suites by Hilton Dallas Frisco Hotel & Convention Center. It is in the Stonebriar area, near Riders Field, Comerica Center and Stonebriar Centre.

Frisco Convention Center Events & Upcoming Conferences

The conference center hosts business conferences, trade exhibitions, corporate gatherings, association meetings, private functions and celebrations. There is no universal ticketed calendar showing every private event at this property.

Confirmed Upcoming 2026 Conference

Previously Held 2026 Events

These are selected organizer-published events, not the full venue schedule. For any event, confirm the organizer, year, admission policy and registration deadline. Do not purchase tickets from an old calendar listing.

How to Find and Register for an Event

1. Identify the organizer. Search for the exact conference or exhibition name on your invitation.
2. Confirm the physical venue. The address should match 7600 John Q. Hammons Drive.
3. Open the organizer’s event page. Check the program dates and whether registration is public or restricted.
4. Select your ticket or registration type. Professional conferences may have separate attendee, speaker, sponsor and exhibitor passes.
5. Review your confirmation. Save the assigned ballroom, start time, QR code and badge instructions.
6. Check parking and hotel blocks. Organizer-negotiated arrangements can differ from public rates.

Frisco Convention Center Parking: Current Cost & Garage Rules

The convention facilities use the attached Embassy Suites parking system. Hilton currently lists $22 per day for on-site self-parking, including access to parking lot and garage areas.

Step-by-Step Parking Instructions

1. Verify the event venue. Confirm that your event is at Frisco Conference Center, not The Star or another Frisco location.
2. Enter the correct GPS address. Use 7600 John Q. Hammons Drive, Frisco, TX 75034.
3. Follow parking signs. Use the authorized hotel and conference center garage or lot entrance.
4. Review payment instructions. If your event includes validation or a group discount, follow the organizer’s specific process.
5. Save your parking location. Note the entrance and level before entering the venue.
6. Allow extra time for large events. Multiple conferences and nearby sports activities may add traffic.

Frisco Convention Center Address, Map & Driving Directions

Frisco Conference Center / Embassy Suites Dallas Frisco
7600 John Q. Hammons Drive
Frisco, Texas 75034
Phone: 972-712-7200

Getting There by Car

The facility is in the Stonebriar area near the Dallas North Tollway and Sam Rayburn Tollway (State Highway 121). Choose the appropriate approach using your actual location and live traffic conditions.

Airport Distances

The hotel does not advertise a dedicated airport shuttle for these airports. Arrange a suitable taxi, rideshare, rental car or other ground transportation. Published distances are approximate, not guaranteed driving times.

Frisco Conference Center Floor Plans, Ballroom & Capacity

Hilton advertises a large convention complex attached to the hotel, including a pillarless Frisco Grand Ballroom, divisible sections and additional meeting rooms.

Selected Event Room Capacities

Which Arrangement Fits Your Event?

How to Book a Meeting, Convention or Wedding

Conference center space must be arranged with the hotel and venue events team. Room rental pricing depends on dates, guest counts, layout, catering and technical requirements.

1. Choose your dates. Include setup, rehearsal and breakdown periods.
2. Estimate attendance. Separate expected visitors from overnight hotel guests.
3. Pick the meeting format. Decide on theater, classroom, banquet, reception or exhibition layout.
4. Check official floor plans. Select appropriate ballroom sections and breakout rooms.
5. Prepare technical requirements. Include Wi-Fi, audiovisual equipment, staging, microphones, power and exhibitor services.
6. Discuss food and beverage. Request menus and prices for refreshments, meals or reception service.
7. Ask for group rooms. Hilton supports online group reservation workflows for qualifying room blocks.
8. Request a written proposal. Review venue rental, staffing, service charges, deposits, taxes and cancellation terms.
9. Confirm parking rules. Ask whether your event offers validation or negotiated parking.
10. Finalize the agreement. Keep event contacts, room names, loading instructions and attendee access details.

Hotels Near Frisco Convention Center

The easiest hotel option is the Embassy Suites attached to the convention center. Other hotels in the Stonebriar district may be useful when the on-site room block is full or when comparing trip costs.

Embassy Suites Hotel Policies

For a comparison with another Embassy Suites convention hotel, see our Embassy Suites Denver Downtown parking and conference hotel guide, where the property uses a different parking system and is across the street from its convention center rather than integrated into the same complex.

Accessibility, Families & Special Arrangements

Hilton provides accessibility information and appropriate room selection through its booking system. Attendees needing a particular venue accommodation should contact the event organizer and hotel before travel.

• Request a specific mobility- or hearing-accessible guestroom.
• Confirm accessible parking and the approved drop-off route.
• Check the accessible route between the hotel, ballroom and breakout spaces.
• Ask about wheelchair seating, interpretation or audiovisual assistance when needed.
• Confirm children’s accommodations and room occupancy requirements.
• Ask whether the event organizer can accommodate dietary or medical needs.
• Confirm the location of your specific meeting room before arrival.

Nearby Frisco Attractions, Restaurants & Shopping

The conference center is in the Stonebriar district, where visitors have sports, dining and shopping options outside conference hours.

Is the Venue Walkable from the Attached Hotel?

Yes. Embassy Suites and Frisco Conference Center connect through an indoor passageway, so hotel guests can reach the event facilities without leaving the building. Nearby entertainment and shopping destinations may require an outdoor walk or short ride.

How Much Should You Budget for a Frisco Conference?

Your total trip cost depends on the event, travel dates, hotel room rate, parking and meal arrangements. The convention center does not set one universal admission price for every conference.

Ways to Avoid Unnecessary Costs

• Compare a hotel’s complete rate rather than its base room price alone.
• Check conference hotel blocks before booking a public room rate.
• Confirm parking and validation arrangements before arrival.
• Review refund and cancellation deadlines.
• Use included breakfast when staying at Embassy Suites.
• Compare off-site hotels only after accounting for transportation.

Frisco vs. Other Dallas-Area Convention Centers

Different convention destinations can have very different transport and hotel arrangements, even within the Dallas–Fort Worth area.

For events farther east in the Dallas metro area, our Mesquite Convention Center hotel, arena and parking guide explains how that complex differs from Frisco’s attached Embassy Suites convention facilities.

If you arrived looking for the venue under the alternate search phrase “Convention Center Frisco,” our existing Convention Center Frisco location and events guide also covers this same John Q. Hammons Drive complex. Confirm that any event information you use is current for your travel date.

Frisco Convention Center Event-Day Checklist

Official Sources, Hotel Contact & Visitor Resources

Information in this guide was checked against Hilton’s official property and events pages, Visit Frisco and verified event-organizer information, including the Texas Department of Transportation.

• Hilton: Embassy Suites Frisco Overview & Reservations
• Hilton: Hotel Amenities, Parking & Pet Policies
• Hilton: Parking, Airport Distances & Directions
• Hilton: Meeting Rooms, Capacities & Event Planning
• Visit Frisco: Embassy Suites & Frisco Conference Center
• TxDOT: Official December 2026 PEPS Conference Schedule